Hybrid cohort · November 2026
Professional Training and Certification
Big Five Behavioral Strategist
Turn personality science into a new professional practice. Develop the skills to understand people, guide careers and enhance organizational results.
Understand people. Realize potential.
A new professional identity
Science, method and strategy to develop people and organizations.
The authentic Big Five.
Science. Method. Application.
- 80+
- years of research
- 5
- major factors
- 30
- personality traits
- 24
- professional scales
- 120h
- complete training
A new way to understand people and develop potential
The Big Five Revolution
Right now, a revolution is taking place.
As new technologies transform the way we live and work, millions of people around the world are making real progress in their relationships, accelerating their careers and growing their businesses.
How are they achieving this?
Personality science turned into a competitive advantage.
They discovered the power of understanding themselves through the Five-Factor Model, the Big Five, and turned that self-awareness into a competitive advantage.
Careers moving forward
Businesses moving forward
When people recognize their tendencies, strengths, vulnerabilities and behavioral patterns, they begin to make more informed decisions, build healthier relationships, guide their careers more effectively and act with greater precision in business.
The science behind the certification
From scientific evidence to professional practice.
Explore the Evidence LibraryThe Five-Factor Model, the Big Five, has become the leading reference in personality psychology, supported by an extensive body of scientific evidence. The The Oxford Handbook of the Five Factor Model brings together research on its structure, validity and applications in work, health and relationships, including the meta-analysis by Zell and Lesick (2022), which combined 54 meta-analyses, involving 554,778 participants.
Five Factor Certification turns this scientific framework into professional skills to interpret profiles, deliver feedback and develop responsible recommendations for people, careers, leaders, teams and organizations.
The training also draws on a selection of more than 80 scientific studies, collected in the Evidence Library of the blog The Big Five Revolution.
80+
years of research
80+
selected studies
5 · 30
factors and traits
24
professional scales
Openness
Conscientiousness
Extraversion
Agreeableness
Neuroticism
Scientific gold standard
A dimensional view of five factors and 30 traits, without placing people in rigid types.
A new career in the human economy
Turn personality science into impact, career growth and opportunity.
In a technology-driven market, understanding human behavior becomes a differentiator for developing talent, guiding careers and strengthening organizations.
The Big Five Behavioral Strategist applies scientific knowledge of personality to conduct behavioral assessments, guide decisions and develop strategies for individuals, leaders and teams.
Technology expands possibilities.
The Strategist realizes human potential.
The Strategist's practice
Understand deeply. Provide direction.
Every individual is a unique combination. The Strategist connects personality, skills, history, context and behavioral evidence to develop practical, responsible and personalized recommendations.
Recognize potential
Integrate profile and context
Investigate with evidence
Personalize recommendations
Conduct development conversations
Turn understanding into action
Areas of application
From individuals to organizations.
Using methods, tools and solutions, the Strategist turns knowledge into practical guidance for individuals, careers, leaders, teams, talent and organizations.
People and careers
Self-awareness, recognition of potential, career choices, transitions and comprehensive personal and professional development.
Leadership
Leadership style strengths, communication, delegation, influence, decision-making and high performance.
Teams
Talents, complementary strengths, trust, collaboration, clear roles and better conditions for collective performance.
Talent and organizations
Assessment, job fit, satisfaction, engagement, retention, performance, mobility, succession and strategic talent management.
When an individual is understood deeply, potential becomes choices, development and results.
A growing market · A rising career
Human skills are central to the transformation of work.
The Future of Jobs Report 2025from the World Economic Forumconfirms that understanding people, developing talent and improving team and organizational performance have become strategic necessities.
39%
of current skills are expected to change or become outdated by 2030.
59 in 100
workers will need training by 2030.
63%
of employers identify skills gaps as a major barrier.
85%
of employers plan to prioritize workforce training.
More than ever, the market needs professionals who can understand people, develop talent and deliver results for individuals, teams and organizations.
This is precisely the value the Big Five Behavioral Strategist delivers — in a substantial field with growing opportunities.
Who it's for
Professionals who want to go further.
Big Five certification is ideal for professionals in human development who want a methodology with a strong scientific foundation and international recognition.
For those who want to build a new career dedicated to developing people, advancing careers, strengthening teams and transforming organizations.
Coaches and mentors
Professionals who want to enhance their practice with scientifically validated tools.
Psychologists
Human behavior specialists seeking a leading methodology.
HR and Learning & Development professionals
People managers who need more accurate assessments for recruitment and development.
Consultants
Organizational consultants who want to expand their portfolio with a premium certification.
Leaders and managers
Executives who want to understand and enhance their teams' performance.
Behavioral analysts
Professionals certified in other methodologies who seek scientific advancement.
From map to strategy
Three solutions to understand individuals, work and teams.
Comprehensive, fully personalized reports turn personality data into deep understanding, development conversations and practical decisions for individuals, teams and organizations.
BIG FIVE | MAP
A broad, precise understanding of every individual.
The Personality Map integrates five factors and 30 traits to reveal tendencies, strengths, vulnerabilities and behavioral patterns.
- Self-awareness and self-management
- Relationships and communication
- Career choices and decisions
- Personal and professional development
- Strengths and high performance
Exclusive · Professional Profile
BIG Five Work Profile
The Life Academy Big 5 Personality Map is the only one that includes Work Profile, an exclusive analysis showing how personality traits influence performance at work.
It connects individual characteristics to essential skills for professional success through five factors and 24 professional scales.
CareerJob fitLeadershipProductivitySkillsPerformance
Exclusive · Artificial Intelligence
Team Personality DNA Map
Unique in the market, it is the most powerful artificial intelligence tool to help leaders and managers achieve high performance and promote exceptional synergy, collaboration, creativity, problem-solving and innovation.
A personalized report of more than 40 pages, with 12 maps revealing how different profiles combine and interact within the team.
Among the maps analyzed
Energy Level
Strategic and Tactical Thinking
Innovation and Efficiency
Team Leadership
Leadership and Change
Conflict Propensity
Team Roles
Elements of Team Effectiveness
Team Dysfunctions
Risk Exposure Propensity
Two-level training · 120 hours
From map to action: a path to understanding people and building development strategies.
A two-level training program integrating scientific foundations, behavioral assessment and strategic application. Develop the skills to interpret profiles, deliver feedback and use the Big Five in different professional contexts.
1Tools
2Assessment
3Application
4Strategy
Level 1 · 60 hours40h course + 20h additional activities
Personal Performance System
Applied Essential Big Five Training
From scientific profile interpretation to structured feedback.
Build mastery of the foundations, tools and complete assessment process to turn personality data into understanding, direction and development.
Certification awarded
Big Five Behavioral Analyst
What you master
- Scientific foundations of the Five-Factor Model
- Five factors and 30 personality traits
- Big Five Map and 24 WorkProfile scales
- Personality, skills, context, ethics and boundaries
What you practice
- Profile assessment and case studies
- Interviews, investigation and evidence
- Formulating relevant questions
- Feedback sessions and development plans
Upon completion, you will be prepared to
Interpret profiles, conduct assessments and feedback sessions, and turn assessment results into practical development guidance.
Self-awarenessRelationshipsCareerProfessional development
Level 2 · 60 hours40h course + 20h additional activities
Business Performance System
Advanced Strategic Big Five Training
From profiles to strategic decisions.
Learn to integrate personality, skills, context and evidence to support career decisions, assess person–job fit, develop leadership relationships and build high-performing teams.
Certification awarded
Big Five Behavioral Strategist
What you explore in depth
- Multifactorial, contextual interpretation
- Assessment of complex profiles and situations
- Integration of profiles, interviews and evidence
- Strengths, vulnerabilities, patterns and hypotheses
What you apply
- Career decisions, transitions and strategies
- Compatibility between profile, role and work environment
- Job fit and alignment with role requirements
- Leadership, team building and strengths management
Applications and solutions you will learn to deliver
Tools to turn profile insights into decisions, development and performance.
Careers, work and job fit
Career and Work Environment Navigator
Support career choices and transitions by considering compatibility between the individual, activities and professional environment.
Job Fit Analysis
Assess alignment between profile, skills, job description and actual work demands.
Leadership and workplace relationships
Leader–Team Member Dynamics
Understand how profiles interact and identify similarities, tensions, communication needs and development opportunities.
Greater trust, communication, development and performance.
Teams, strengths and performance
Team Personality DNA Map
Analyze how profiles influence collaboration, conflict, innovation, leadership, risk and collective effectiveness.
Strengths Management Program
Mobilize individual and collective strengths to enhance complementarity, engagement and performance.
Upon completion, you will be prepared to
Turn behavioral assessments into recommendations and strategies for career decisions, job fit, leadership, talent development, high-performing teams and organizational transformation.
CareerJob FitLeadershipTeam BuildingStrengthsOrganizations
FiveFactor Training and Professional Practice Ecosystem
From training to practice: everything you need to begin, deliver value and grow.
More than training: an ecosystem for professional practice. Training to develop skills; tools to support assessment; maps to structure deliverables; a platform to support your practice; and a network to foster connections and development.
Learn · Apply · Deliver · Operate · Grow
Learn
Training
Scientific knowledge and guided practice to understand, interpret and recommend.
Apply
Tools
Methods, manuals, interviews and resources for consistent practice.
Deliver
Maps
Personalized solutions for people, careers, teams and organizations.
Operate
Platform
Digital infrastructure to strengthen your brand and client relationships.
Grow
Network
Ongoing learning, collaboration and connections to keep developing professionally.
Comprehensive, in-depth training
By the end of the certification, you will be able to
Apply the Five-Factor Model (FFM) to transform your professional practice, create real change in people's lives and improve team and organizational performance.
Conduct behavioral assessments
Interpret profiles accurately, integrate context and evidence, and recognize patterns that influence choices, relationships and performance.
Conduct development conversations
Deliver structured feedback, deepen awareness of the profile and turn understanding into development plans.
Guide people, careers and leaders
Support career choices, transitions and decisions with personalized, responsible and evidence-based recommendations.
Strengthen teams and organizations
Turn individual differences into strengths, collaboration, better decisions and conditions for high performance.
The ecosystem in action
Powerful resources, materials and tools that support your training.
Training accompanied by materials, tools and support resources to turn knowledge into practical application, subject to each tool's access and usage conditions.
More than 1,500 pages of content
Assessment tools workbook
Case studies
Ethical protocols
Individual mentoring
Solutions in three languages
Complete professional kit
Scientific content, assessment tools and resources to turn knowledge into professional practice.
Your Business Platform
A certification that becomes a network, a presence and lasting connections.
Your professional practice includes a digital platform personalized with your brand, designed to strengthen your professional presence and support client relationships.
Professional networkOngoing contentCo-marketingClient connections
FiveFactor Network
You don't just complete a training program. You join a professional community.
Connections, ongoing learning, collaboration and opportunities to strengthen your practice as a Big Five Behavioral Strategist.
Corporate structure · USA
Life Academy Corporation
The certifying organization
The expertise of Five Factor Global behind your certification.
An international structure connecting personality science, business experience and professional training to develop people, careers and organizations.
Five Factor Global (USA), part of the US-based Life Academy Corporationgroup, brings together a structure dedicated to applying personality science to human and organizational development.
In Brazil, its work connects with Five Factor Brasil and Five Factor Academy, a unit dedicated to training and professional development.
This ecosystem also draws on the experience of Golden Corp Group, founded in 1989, whose track record includes projects for major national and international companies.
International structure
Five Factor Global — USA
Professional training
Five Factor Academy
Experience since 1989
Golden Corp Group
Brazilian operation
Five Factor Brasil: the operation responsible for developing the Brazilian market and connecting Five Factor solutions to local needs.
Big Five professional certification
Training for professional practice
Science, methodology and training for a new professional practice.
Training that develops the skills to understand personality profiles, apply knowledge of the Big Five model and support personal, professional and organizational development strategies.
- Scientific foundation in the Big Five personality model.
- Structured methodology, tools and practical applications.
- Skills to work with people, careers, leaders and organizations.
Business experience
Experience built alongside major organizations.
The history of the Golden Corp Group and its companies includes consulting, human development, corporate education and solutions for organizations across different industries.
A selection of organizations cited in the service history of the Golden Corp Group and its companies. Their inclusion does not indicate active contracts or a direct relationship with Big Five Certification.
The economic potential of your practice
A career that can start in B2C and grow into B2B.
Certification expands the possibilities for working with people and organizations. Behavioral assessments, career guidance, leadership development and corporate projects are examples of applications you can include in your professional offering.
People and careers · B2C
Individual and group practice
Potential monthly revenue
R$ 8,000 to R$ 25,000
Maps and feedback sessions
Career guidance
Mentoring and coaching
Personal development
Individual programs
Small groups
Reference scenario: between 8 and 15 active clients per month.
Businesses and teams · B2B
Corporate projects and programs
Potential monthly revenue
R$ 25,000 to R$ 80,000+
Talent assessment
Leadership development
High-performing teams
Job fit and retention
Executive mentoring
Team DNA Map
Reference scenario: a combination of corporate projects, recurring contracts, assessments, workshops and development programs.
Illustrative ranges of potential gross revenue. Results depend on each professional's positioning, experience, portfolio, pricing, sales capabilities, region and client volume. They do not represent a promise or guarantee of income.
Next cohort · Modules I and II
November 2026
Hybrid training with the flexibility to attend in person in São Paulo or online, according to the participant's availability.
120 hours2 modulesSão Paulo + Online
Main sessions
Hybrid · Full day
Attend in person in São Paulo or online.
Additional sessions
Online · Evenings
A detailed schedule is provided during the consultation.
Investment
Invest in the next stage of your career.
Choose the training aligned with your goals and explore the practical resources included in each option.
Exclusive offer · November 2026 cohort
Start your Next Level Project for 2027 now.
Module I · 60 hours
Essential Training
Big Five Behavioral Analyst Certification
Previously R$ 7,200
R$ 5,340.00
In up to 12 installments of R$ 445.00
100% of your investment in map credits
20 Big Five Maps = R$ 5,340 in commercial value
With mentoring journeys: up to R$ 21,360 in potential gross revenue.
Modules I and II · 120 hoursComplete training
Complete Training
Big Five Behavioral Strategist Certification
Previously R$ 14,400
R$ 8,544.00
In up to 12 installments of R$ 712.00
100% of your investment in map credits
32 Big Five Maps = R$ 8,544 in commercial value
With mentoring journeys: up to R$ 34,176 in potential gross revenue.
100%
of your investment
UP TO 4×
in potential revenue
Starting capital for your practice
Receive 100% of your investment in Big Five Maps. Turn them into journeys with the potential to generate up to 4× that amount in revenue.
You don't just receive maps. You receive the foundation for creating your first development journeys.
By selling the maps alone, you can recover your investment. By combining them with assessment, feedback, a development plan and mentoring hours, you create a higher-value offering and expand your revenue potential.
1
Invest in training
2
Receive 100% in maps
3
Create mentoring journeys
4
Expand your revenue potential
Essential Training · Analyst
You invest
R$ 5,340
You receive
20 maps
20 × R$ 267 = R$ 5,340 in commercial value
Potential with journeys priced at R$ 1,068
20 × R$ 1,068 = R$ 21,360
Complete Training · Strategist
You invest
R$ 8,544
You receive
32 maps
32 × R$ 267 = R$ 8,544 in commercial value
Potential with journeys priced at R$ 1,068
32 × R$ 1,068 = R$ 34,176
You finish training with more than a certification. You finish with solutions you can already apply and offer to your clients.
Illustrative gross revenue scenario assuming the sale of all maps or journeys priced at R$ 1,068. Results depend on the professional's pricing, sales and service delivery and do not represent a revenue guarantee.
Frequently asked questions
Get answers to your main questions before deciding.
If you still have questions, speak directly with the FiveFactor team on WhatsApp.
Next step
Explore the program. Plan your next step.
Interested in Big Five Certification? Tell us about your goals, education and how you'd like to participate. The team can guide you according to your circumstances and preferred contact method.
Guidance that considers your goals
Explore the possibilities for professional practice, learn about in-person training in São Paulo and online participation, and consider when it makes sense to begin.